Russell Ash - My Website Portfolio
Your Partner in Digital Transformation
About Me
An accomplished digital marketing professional with a proven track record of providing a return on investment for multiple companies in various sectors in B2B and B2C. Who consistently strives to maximise pay per click (PPC) and search engine optimisation (SEO) performance for clients with on and off-page marketing methods. With experience in in-house and agency marketing environments who is ready for a new professional challenge.
Hi, I’m Russell Ash, and I’m delighted to welcome you to my website portfolio! Designing, building, and hosting my own website has been a lifelong dream. However, curating the content for this site—that’s an entirely different challenge! With my extensive experience in digital marketing, I aimed to capture my insights and experiences in one central location. This journey made me reflect on the core elements of captivating content and the true purpose of a well-functioning website.
Top Results
- Industrial: Achieved a 256.9% increase in click-through rate during the first few months of the pandemic.
- Dental: Using only regular optimisation (no budget uplift), the Google ads pay per click campaign increased by 48%.
- Construction: Created a landing page and copy, that is ranked number one in Google search
- Fostering: Facebook Ads doubled within one month using focused targeting and custom audiences.
Years of Experience
BA (Hons) Business Management Degree
My Experience
Evolve, Adapt, Excel: Mastering Digital Growth
As an accomplished digital marketing professional, I bring over11 years of experience in managing and optimising multi-platform campaigns, conducting in-depth SEO audits, and driving growth through innovative strategies.
My expertise spans across SEO, Google Ads, and social media management.
I have a proven track record in creating targeted content, managing PPC accounts, and utilising advanced analytics tools like Google Analytics and Data Studio.
My design skills have led to the creation of impactful product labels for major suppliers and SEO-optimised online catalogues. Additionally, I excel in project management, having overseen the development of new company websites. My ability to tailor marketing materials for diverse audiences and deliver measurable results makes me a valuable asset in the digital marketing landscape.
2022 -Current
B2B Marketing Executive
I have showcased exceptional leadership by co-leading the Matrics Awards, driving impressive digital performance across multiple channels. Skilled in managing stakeholder relationships and communication, I ensure high satisfaction levels. Preparing for a marketing lead role, I have taken on additional responsibilities and broadened my expertise in B2B and B2C membership marketing. As the LinkedIn lead, I conduct workshops and demonstrations, contributing to commercial targets. My ability to manage resources and support team members has been recognised with an exceptional recognition award. I have also developed and implemented a key account engagement strategy for the Americas market and led successful SME engagement campaigns, enhancing my project management capabilities.
2019
PPC & Digital Executive
Managed PPC accounts on multiple platforms, analyse and report campaign performance, conduct SEO audits, collaborate with teams to create targeted content, track lead conversions using Google Tag Manager, and oversee projects like the creation of new company websites.
2018
Online Marketing Assistant
Managed and optimised Google My Business listings, analyse website trends with Google Analytics, create and schedule social media content via Hootsuite, perform SEO and maintain WordPress sites, optimize PPC campaigns, conduct keyword research and manage backlinks, write SEO-driven blogs, and support IT and directors with various tasks and presentations.
2016
Marketing Assistant
Designed, managed, and maintain company websites using Magento and October CMS, edit marketing materials with Adobe Creative Cloud, create product labels used by major suppliers like Homebase, design SEO-optimised online catalogues, generate quarterly promotions, and create targeted marketing materials for diverse audiences, including the UK and Caribbean markets. Traditional Marketing by creating quarterly product promotion catalogue.
What People Say
These testimonials highlight the impact and value of my digital marketing expertise. Hear from clients and colleagues about the tangible results and innovative strategies that have driven their success.
Want to learn more?
Contact me if you want find out more about my experience, ask for my advice or just to chat!