01
Digital marketing expert
Digital marketing built to generate better leads
I'm Russell Ash. I help businesses improve online visibility, attract qualified enquiries and turn marketing data into clearer decisions across search, paid media, content and analytics.
02
Search, paid media and content working together
03
Measured improvement over marketing guesswork
Impact snapshot
Numbers that make the work easier to judge
About Russell
Strategy, performance and practical delivery
I bring more than 11 years of experience managing multi-platform campaigns, carrying out search audits, improving paid media performance and helping teams make better commercial decisions from marketing data.
My background spans in-house and agency environments, with work across campaign management, content strategy, CRM, Google Ads, social media, analytics, website projects and e-commerce content.
Outside of work, I'm passionate about sport and geography. I'm particularly interested in football, tennis and motorsport, from the tactics and performance behind each sport to the stories that connect fans and communities. My interest in geography reflects my curiosity about places, people and how different locations shape culture, behaviour and opportunity.
A short introduction to Russell's digital marketing experience and approach.
Portfolio
Selected work built for commercial lift
A selection of projects showing how focused search, paid media, content and prospecting work can improve visibility, reduce wasted spend and generate enquiries with a purpose across different sectors.
Fostering lead generation
Focused audience targeting and custom audience strategy helped a fostering campaign reach more relevant applicants.
100+Leads in one month
Dental search campaigns
A limited-budget account was improved through regular optimisation rather than extra spend.
48%Performance increase
Industrial paid search breakthrough
A campaign reset for an industrial business during the early months of the pandemic.
256.9%Click-through rate increase
Construction search and paid visibility
A locally targeted landing page and paid activity designed to increase relevant visibility for construction-sector demand.
#1Local Google ranking
Social care campaign growth
Agency-side campaign work helped social care activity stay visible while online research behaviour increased during lockdown.
41%Click-through growth
LinkedIn Sales Navigator enablement
Sales Navigator was used to identify key decision-makers for membership and sponsorship opportunities.
1000+Decision-makers identified
E-commerce product listings
Magento product listings were improved through clearer descriptions, better product data and search-friendly structure.
30%Faster listing workflow
Services
Practical support across the channels that create demand
Explore focused marketing support across search visibility, paid media, content, analytics, prospecting and website improvement. Each service is built to help you reach the right audience, sharpen the user journey and generate enquiries with a purpose.
Search engine optimisation
Practical search engine optimisation support for clearer website content, stronger search visibility and more relevant enquiries.
Pay per click
Pay per click campaign support for targeted visibility, clearer budget control and more relevant enquiries.
Content strategy
Content strategy support for clearer website copy, stronger audience journeys and more purposeful enquiries.
Analytics and reporting
Analytics and reporting support for clearer marketing performance, better tracking and more confident decisions.
LinkedIn prospecting
Sales Navigator workshops, stakeholder mapping and prospecting systems for teams that need a clearer route into target accounts.
Website and e-commerce support
Website project management, product listing optimisation, catalogue content and conversion-focused page improvements.
Blog
Practical thinking for sharper marketing decisions
Practical articles on search, paid media, content and website performance, alongside personal marketing reflections shaped by sport, geography and audience behaviour. Personal perspective posts may include opinions that do not reflect the overall view of any organisation or sector.
View all posts
The Luke Littler effect: how darts reached a new generation
A personal marketing perspective on how Luke Littler helped darts reach younger audiences through simple storytelling, shareable moments and personality-led attention.
5Audience growth lessons
Questions
Questions clients usually ask before a first call
A shorter, clearer version of the FAQ content, focused on the information a prospective freelance client needs most.
What services do you offer?
Search engine optimisation, pay per click, content strategy, analytics and reporting, LinkedIn prospecting and website improvement.
How can your marketing support help my business?
The focus is on improving visibility, attracting relevant traffic, increasing lead generation and making campaign performance easier to measure.
Which sectors have you worked in?
Experience includes fostering, dental, industrial, construction, membership, e-commerce and business-to-business environments.
How do we get started?
Share the commercial context, the pressure point and what success should look like. Russell can then suggest the most useful next step.
Testimonials
Trusted for useful strategy and hands-on delivery
"Russ, you are a pleasure to work with and so modest and humble. You have been a real asset and support for the membership pipeline workstreams and the marketing acquisition toolkit."
"Russ has done an excellent job developing a strategy for our sales campaign. His workshops showed the value of LinkedIn Sales Navigator as a prospecting tool."
"Russell is your go-to person for search engine optimisation, with excellent knowledge of Google Analytics and WordPress."
Contact
Bring a marketing problem worth solving
Tell me where growth is stuck, which channels are under pressure and what a useful result would look like. I will come back with a clear next step.