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LinkedIn prospecting

Creating a clearer route into commercial accounts

LinkedIn prospecting helps organisations identify, understand and engage the right people within target accounts.

I support practical LinkedIn prospecting activity, including Sales Navigator workshops, stakeholder mapping and prospecting systems that make outreach more structured and easier to manage.

Illustration of lead prospecting and checklist planning

What I can support with

Prospecting systems built around relevance

The aim is to move away from ad hoc searching and create a clearer, more consistent approach to finding and engaging relevant professional audiences.

Sales Navigator workshops

Help teams search, filter, save leads, build account lists and manage prospecting activity more effectively.

Stakeholder mapping

Identify and organise decision-makers, influencers and relevant professional groups within target accounts.

Prospecting systems

Create practical processes that make LinkedIn activity more consistent, structured and easier to follow across teams.

Account research

Understand account structures, key people, areas of interest and potential routes into a conversation.

Audience segmentation

Group prospects by role, sector, seniority, geography or account type so outreach becomes more focused.

Outreach preparation

Prepare clearer prospecting lists and messaging foundations so teams approach accounts with stronger context.

Why it matters

Clearer account plans, better outreach and less wasted searching

  • Identify relevant decision-makers and stakeholders
  • Build clearer account plans
  • Improve the quality of prospecting activity
  • Support more focused commercial outreach
  • Reduce time spent searching without direction
  • Create a more consistent approach across teams

What you get

Clear priorities, practical recommendations and focused next steps

  • A clearer prospecting workflow for LinkedIn and Sales Navigator
  • Target account and stakeholder mapping support
  • Audience segments that make outreach easier to prioritise
  • Workshop guidance your team can apply immediately

Step 1

Define the account focus

Clarify the organisations, roles and decision-makers that matter before building prospect lists.

Step 2

Map the people

Use LinkedIn to identify contacts, relationships and signals that help create a clearer route into each account.

Step 3

Make it repeatable

Turn prospecting into a manageable system that teams can use consistently and improve over time.

Next step

Ready to make prospecting more structured?

If your team needs a clearer way to use LinkedIn Sales Navigator, map stakeholders or organise prospecting activity, I can support workshops, account mapping and practical systems.