Challenge
The problem to solve
Sales and membership teams needed a repeatable way to identify decision-makers, map account opportunities and build confidence with LinkedIn Sales Navigator.
Lead prospecting
LinkedIn Sales Navigator enablement
Sales Navigator was used to identify key decision-makers for membership and sponsorship opportunities.
1000+Decision-makers identified Supported by more than five practical workshops
Approach
What changed
- Used advanced filtering to identify key decision units and cohorts
- Ran practical workshops to show teams how to prospect with more focus
- Supported internal communications with guidance on using Sales Navigator to grow membership
Results
What improved
- Identified more than 1000 key decision-makers
- Increased engagement with top commercial accounts
- Delivered more than five LinkedIn Sales Navigator workshops
Relevant service