Challenge
The problem to solve
The account needed to increase visibility and engagement in a competitive search market without relying on additional budget.
Google Ads
Dental search campaigns
A limited-budget account was improved through regular optimisation rather than extra spend.
48%Performance increase Improved without increasing budget
Approach
What changed
- Reviewed keyword targeting and removed unnecessary waste
- Improved ad copy relevance for higher-intent searches
- Adjusted bidding and optimisation rhythm to protect cost efficiency
Results
What improved
- Improved campaign performance by 48%
- Reached a record 874 clicks
- Maintained improvement without increasing budget
Relevant service