Challenge
The problem to solve
The business needed stronger local search visibility for a commercial service where intent was specific and geographically focused.
Search and paid media
Construction search and paid visibility
A locally targeted landing page and paid activity designed to increase relevant visibility for construction-sector demand.
#1Local Google ranking Plus 40% agency-side click-through growth
Approach
What changed
- Created a landing page aligned to local search intent
- Structured copy around service relevance, location and conversion
- Improved on-page optimisation and call-to-action placement
Results
What improved
- Reached number one for a high-value local Google search term
- Supported stronger organic visibility
- Created a clearer conversion route from search to enquiry
Relevant service