Challenge
The problem to solve
Social care organisations needed to stay visible during a difficult period when audiences were spending more time researching and making decisions online.
Paid media
Social care campaign growth
Agency-side campaign work helped social care activity stay visible while online research behaviour increased during lockdown.
41%Click-through growth Stronger engagement during increased online research
Approach
What changed
- Maintained campaign visibility instead of pausing useful marketing activity
- Focused spend on relevant audiences and search behaviour
- Used performance reporting to guide ongoing optimisation
Results
What improved
- Supported social care consumer campaign reporting that showed 41% click-through growth
- Kept the campaign visible during the early UK lockdown period
- Helped turn increased online behaviour into measurable engagement
Relevant service