Challenge
The problem to solve
The campaign needed to reach the right audience on Facebook and increase awareness, enquiries and applications without wasting spend on people unlikely to convert.
Paid social
Fostering lead generation
Focused audience targeting and custom audience strategy helped a fostering campaign reach more relevant applicants.
100+Leads in one month Doubled from 50 leads the previous month
Approach
What changed
- Clarified the audience and campaign objective before increasing activity
- Used focused targeting and custom audiences to improve relevance
- Reviewed performance regularly and refined the campaign around lead quality
Results
What improved
- Doubled campaign results within one month
- Moved from 50 leads to more than 100 the following month
- Created a clearer route to relevant fostering applicants
Relevant service