My Portfolio

Driving Engagement, Growth, and Digital Innovation

Welcome to my professional portfolio, where I showcase my expertise in digital marketing, PPC, SEO, content strategy, and stakeholder engagement. With a passion for data-driven decision-making and marketing innovation, I have successfully executed high-impact campaigns that drive brand awareness, lead generation, and revenue growth.

As a dynamic and results-oriented B2B and B2C marketing professional, I bring a wealth of experience in campaign management, CRM strategies, and digital performance optimisation. My expertise spans across multiple industries, where I have developed and executed strategies that have significantly improved business outcomes. I thrive in fast-paced environments and have been recognised with an Exceptional Recognition Award for my outstanding contributions to marketing strategy and execution.

Search Engine Optimisation

Through a strategic mix of on-page and off-page SEO, I delivered outstanding results, driving increased traffic, leads, and conversions.

The Strategy

Keyword Optimisation: Conducted in-depth keyword research to identify high-value search terms and optimised key landing pages accordingly.
Technical SEO Enhancements: Improved site speed, mobile responsiveness, and structured data for better indexing.
Content Strategy: Created locally targeted, informative content that positioned Tardis Hire as an industry leader.
Google Business Profile Optimisation: Enhanced local listings with optimised descriptions, geo-tagged images, and regular updates.
Link-Building & Citations: Built authoritative backlinks and ensured NAP consistency across business directories.
User Experience (UX) Improvements: Enhanced navigation and call-to-action placements to boost engagement and conversions.

The Results

#1 ranking for “portable toilet hire Manchester”
Significant increase in organic traffic
Higher lead generation and conversions
Stronger brand visibility in local search

Pay Per Click

With a proven track record of achieving significant ROI through strategic PPC campaigns, I specialise in tailoring paid advertising strategies that drive measurable growth. My expertise spans across a variety of industries, optimising Google Ads, Facebook Ads, and other platforms to help businesses thrive in competitive environments.

Industrial Sector

Challenge: Navigating the early months of the pandemic, where many businesses struggled to adapt.
Achievement: A 256.9% increase in click-through rate (CTR) within the first few months.
Approach: Implemented tailored ad copy and keyword strategies, capitalising on the unique market needs during uncertain times to drive exceptional engagement.

Dental Industry

Challenge: Increasing visibility and leads with a limited budget for Google Ads.
Achievement: A 48% increase in campaign performance with no budget uplift, purely driven by organic optimisation.
Approach: Focused on refining keyword targeting, ad copy, and bidding strategies for long-term cost-efficiency and increased conversions.

Fostering & Adoption

Challenge: Engaging the right audience on Facebook to increase awareness and applications.
Achievement: Doubling campaign results within one month by using focused targeting and custom audience strategies.
Approach: Harnessed Facebook’s advanced targeting options to reach specific demographics, ensuring that the right message was seen by the right people at the right time.

E-commerce

During my time as a Marketing Assistant, I played a key role in managing and optimising a website for a plumbers wholesalers, working closely with an external agency to enhance the site’s overall performance. My responsibilities included upskilling to understand MagentoCMS and leveraging this platform to drive the business forward.

Key Responsibilities:

MagentoCMS Management: Worked collaboratively with the agency to ensure the website was effectively maintained and updated. This involved managing product listings, ensuring product data was accurate and optimised, and troubleshooting any technical issues related to the platform.
Upskilling & Technical Understanding: Took the initiative to upskill in MagentoCMS, gaining a strong understanding of the platform’s capabilities to support ongoing website improvements. This allowed me to contribute more effectively to the website’s overall functionality and performance.
Creating New Web Listings: Responsible for generating and updating web listings, ensuring that each product was presented in the best light to drive customer engagement and conversions. This included crafting compelling descriptions, optimising product images, and applying SEO best practices to improve search rankings and visibility.

Achievements:

Streamlined the process for creating new product listings, reducing the time it took to add and update content by 30%.
Contributed to increasing traffic to the website through enhanced SEO practices applied to product descriptions, boosting visibility and search engine rankings.
Played a pivotal role in the ongoing collaboration with the agency to ensure the website’s functionality aligned with business goals and customer needs.

Expert in LinkedIn Sales Navigator

Identified 1000+ key decision-makers for membership and sponsorship opportunities.
Increased engagement with top 5 commercial accounts by using advanced filtering to identify key decision units and cohorts.
Conducted 5+ LinkedIn Sales Navigator workshops to train teams on lead generation and stakeholder mapping.
Authored a featured article as part of internal awareness communications “Using LinkedIn Sales Navigator to Grow Membership”.